Marketing isn’t about giving people what they want; it’s about convincing people to want what you’ve got—that is, what you can buy cheap, spiff up, and sell at a profit. Take the chicken nugget, that staple of fast-food outlets and school lunches.
The implicit marketing pitch goes something like this: “You like fried chicken, right? How about some bite-sized fried chicken chunks, without the messy bones?” When most people think of eating chicken, they think of, say, biting into a drumstick. What they get when they do so is a mouthful of muscle—popularly known as meat.
What people are actually getting from chicken nuggets is a bit different, according to a new study by University of Mississippi medical researchers. (Abstract here; I have access to the full paper but can’t upload it for copyright reasons.) They bought an order of chicken nuggets from two (unnamed) fast-food chains, plucked a nugget from each, broke them down, and analyzed them in a lab.